Design, for Puja, began in 2003 with her studio AURUS and her endeavor to create timeless fine jewelry that brought together her passion for art and jewelry history paired with a keen eye for superior craftsmanship. A chance visit to a Warby Parker store in New York was the epiphany that led to creation of Moi. Witnessing the change of the status quo firsthand, and how companies were talking directly to their clients, eliminating the middle man and all the noise of selling, instead connecting with the essence of who they were and what their customers were drawn to...these were the founding ideas of Moi.
Founded by the husband-wife duo of Puja and Kunal, Moi was created to address this very need to communicate directly with their clientele and to disrupt/refresh/upend/ the old impersonal system.
"I had made a purchase earlier with Moi and the experience was good so that gave me confidence to buy more expensive pieces. The designs are minimalistic and versatile."
New Jersey, United States
"I found MOI’s website highly professional and reassuring when it came to my online purchase and received the same kind of support from team MOI when it came to confirming and shipping my order."
"The earrings arrived today and I absolutely love them! They arrived just in time for my birthday today and will send pictures of me wearing them. Wanted to send along a photo of me wearing the earrings."
Rancho Palos Verdes, California
“I found Moi through Instagram! I’m so glad I discovered you! Each and every piece is so special and unique, and unlike a lot of other sort of contemporary or “young” jewelry brands.”
"I loved the designs which are inspired to highlight the feminine in every women. The styling and detailing reflect the high standards that one associates with the brand - Moi."
"The simplicity of the brand is what drew my attention. The fact that few ornaments were available, each a class of its own and that the creators were authentic instilled confidence."
"I discovered you on Instagram. The unique jewellery designs caught my eye . When the craftsmanship and designs were so beautifully presented I guess it called for a leap in faith too. And i wasn't disappointed!"
Rakhi S Ravindran
New Delhi, India