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In The Press

In the 1900s, the Mangaldas matriarchs embodied the term 'quiet luxury' before it became a fashion movement.

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Fine jewelry label Moi’s new ‘A Paradise Found’ line interprets the MET Gala 2024 theme, The Garden of Time. Brooches, chokers, earrings, and rings studded with sapphires, pearls and rubies, incorporate techniques like enamelling, stone inlay and Pachikaam.

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Far from being mere emblems of past-world refinement, today’s designers are reinventing pearls by blending them into bold, contemporary designs that appeal to a trend-conscious audience.

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Hottest must-have jewellery pieces that double up as modern heirlooms

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Discover the perfect jewellery to pair with your wedding wear, boasting exquisite craftsmanship to make your special day even more unforgettable.

While the country’s jewelry heritage can be seen in some museums and in books, IFJ makes such information accessible for customers and anyone interested in learning about crafts and techniques.

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All Worked, All Play: Add quirky touches to your wardrobe to spice up the daily grind.

A beautiful confluence of traditional and contemporary style, here’s why women from NYC to Mumbai...

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"With a modern yet opulent aesthetic, the collection mixes vintage charm with clean design...."

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"Established by a husband and wife duo, Moi is based out of Ahmedabad has an online presence. An impressive...."

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A showcase of 11 dynamic visionaries who have not only disrupted industries but have also left an indelible mark on the global business landscape...

The Ahmedabad based jeweller's design narrative is rooted in creating pieces that tap into the wealth of Indian crafts but speak of our modern times.

"If you have an appetite for sophistication and an eye for timeless designs, look no further than Moi - an everyday fine jewellery brand that embodies mindful craftsmanship. ......”

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For the bride rooted in tradition but free from its shackles—bridal jewellery and accessories that promise not to weigh you down.

These gorgeous accents will help create the most stunning ensemble for the groom!

A Moi moment with Arjun Kapoor and the Times Of India! Featured on Arjun: Jonah Brooch and Pendant

"Can something old be made new again? These jewellery designers, mould dispatches from another time into... "

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Inspired by one of the most stylish royals in history, we curated a list of unusual engagement rings that reflect Diana's varying eras with expert leads on styles.

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In collaboration with Border & Fall, founders Puja and Kunal Shah attempt to catalogue historically significant jewellery accents across the country's map.

For Puja Shah, the natural diamond in her ring is more than a piece of jewellery; it’s a tangible link to her husband’s grandmother, whose presence is felt in every facet of the stone.

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"Moi, by designer Puja Shah, offers playful fine jewellery flush with colour and eclecticism...."

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Ahmedabad based jewelry label, MOI showcases tradition with simplicity and modernity....”

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"3 designers tell you everything you need to know about wearing fine jewellery every day...."

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A compendium of stylish objects inspired by the Met Gala '24.

Homegrown picks for a euphoric memo.

A Moi moment with Dia Mirza and Travel and Leisure ! Featured on her: Helena Earrings and Felix Earrings

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An Ode to Ahmedabad: In a tribute to Ahmedabad in its special festive launch, Moi has unveiled the exquisite 'Tree of Life' pendant.

Travel & Leisure : Moi Mila and Ella stackable rings worn by Masoom Minawala

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"The Color Green - Featured here : Colombo Hoop Earrings...."

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"Playful details, exquisite craftsmanship, and natural diamonds come together to create magic...”

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"Moi is not going to disappoint you just in case you are looking for versatile, precious pieces, which can be....”

Moi creates a modern narrative for today's woman who takes pride in India's rich historical past in the realm of jewellery and more.

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"On the eve of the momentous Christie’s auction of the al Thani jewels, - Puja Shah made a trip to New York...."

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Moi goes beyond conventional boundaries, offering discerning customers a refreshing alternative, allowing wearers to interpret the jewels uniquely...

"Topping her selection of must-have pieces for new brides are a layered necklace, a contemporary choker...."

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"Puja and Kunal Shah of Ahmedabad-based studio Moi wanted to fill the gap of playful, handcrafted...."

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“I see old and new as part of a jigsaw puzzle. Jewellery-making is about putting the right piece..."

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"Everything is bespoke and beautiful, just the way modern brides like it....”

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