Design, for Puja, began early in 2003 with her studio AURUS and her endeavor to create timeless fine jewelry that brought together her passion for art and jewelry history paired with a keen eye for superior craftsmanship. A chance visit to a Warby Parker store in New York was the epiphany that led to creation of Moi. Witnessing the change of the status quo firsthand, and how companies were talking directly to their clients, eliminating the middle man and all the noise of selling, instead connecting with the essence of who they were and what their customers were drawn to...these were the founding ideas of Moi.
Founded by the husband-wife duo of Puja and Kunal, Moi was created to address this very need to communicate directly with their clientele and to disrupt/refresh/upend/ the old impersonal system.
What hand crafted means to us: Emphasize exploration, discovery and a variety of jewelry-making techniques. Engage with a wide community of artisans, who are skilled in their craft. Make sure the slight imperfections and quirks that truly make a piece unique are not just preserved but celebrated. Let each designer and craftsman bring their own touch to each piece, ensure luxury and quality with a hawk-eyed attention to detail.
As consumers ourselves; as women who work, travel, bring up families, entertain, educate, and live life fully, our quest for well-designed fine jewelry always leads us back to our essentials:. Practical, wearable, functional are all basics. At Moi we add to that- beautiful but not fussy, timeless but not stuffy, luxurious but not prohibitively expensive. We want you to wear your Moi everyday, to know that its value is for a lifetime but its pleasures are daily. Moi is to mark a moment, to wear every moment, to keep for yourself and to gift to your mother, sister, daughter and friend.
Moi is not just me, it is all of us.