Love has never been just one thing.

It’s in the grand gestures we grow up dreaming of, but it’s also in the quiet moments we rarely speak about. In shared laughter over morning coffee. In late-night phone calls that stretch a little longer than planned. In choosing someone, or yourself, again and again.

This Valentine’s Day, we’re thinking beyond the singular idea of romantic love, and instead celebrating love in all its forms.

There is the love between partners who grow together, learning and unlearning as life unfolds. The kind of love that evolves with time, deepened by patience, understanding, and shared history.

There is friendship, steady, reassuring, and often underestimated. The kind that shows up without being asked, that knows you by heart, that holds space for who you are becoming.

There is self-love, too. Quiet, powerful, and deeply personal. It lives in moments of choosing yourself, honouring your journey, and embracing your own sense of worth, not just on Valentine’s Day, but every day.

And then there is love that exists beyond labels, love for family, for craft, for memories, for the stories we carry forward. Love that doesn’t always need an occasion, but feels especially meaningful when we pause to acknowledge it.At its core, love is about connection. About meaning. About the things we choose to hold close.

This Valentine’s Day, we celebrate love in its many expressions, romantic or not, loud or understated, fleeting or lifelong. And for moments when words feel insufficient, we turn to objects that endure.

Our In the Name of Love collection is an ode to these varied, beautiful forms of love, pieces designed to be worn as reminders of what matters most. 

Because love, in all its forms, deserves to be celebrated, always.