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Every Moi you purchase helps uplift gifted kids in needLearn More

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led by design

India inspired, Sophisticated, Refined

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this week’s favourites

every idea starts with an epiphany. ours was simple: fine jewelry buying has to be fun and a heartfelt experience.


new moi, old love

new moi, old love

Don't miss our weekly drop of handcrafted.

From the leaves of the designer’s sketchbook, after multiple trials and iterations, each design is brought to life by the magic in the hands of our master artisans.

the moi muse

The moi muse has a view of the wider world and how she moves through it, while appreciating quality, wearability, and ease. she is sensual, discerning, emotional, secure and passionate about fashion, style, music and the luxury of handcrafted. This series captures a few of such inspiring women.

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moi is a collection of fine jewelry created for the
women we are, for the women we are becoming and for the ones we admire.

Forever craftsmanship for everyday luxury.

India, the land of heritage, culture and craftsmanship has been a perennial model of inspiration for the world. Moi recognises this art, flamboyance, the luxury of materials, and layered storytelling while placing it firmly in the NOW.

Each design that you see here, is handcrafted by a cluster of 200 master artisans, who work with us through multiple trials and iterations, and weave their magic into it.

As women ourselves, who work, travel, bring up families, entertain, educate, and live life fully, our quest for well-designed fine jewelry leads us to Moi.

Indulge in artisanal heritage and the
goodness of gold! With MOI handcrafted fine jewelry.

golden gifts don’t age!


brand philosophy

the inspiration

moi draws its inspiration from the rich design and artisanal heritage of india. our india recognizes craftsmanship, flamboyance and luxury of materials, and layered storytelling while placing it firmly in the now….


the design

puja’s journey with art and design started in 2001 when she worked at the met and the brooklyn museum of art in new york. she discovered india’s incredible heritage in crafts, materials and techniques in the meticulously catalogued displays at both…


the tradition

there is no greater luxury than a slice of beauty that is handcrafted specially for you. much like a delicately home-cooked meal, it is thoughtful and filled with love. handcrafted to us means : emphasis on exploration and discovery with a variety of old and new jewelry…


the community

moi is committed to uplifting gifted brilliant kids in need & helping them fulfill their aspirations. it funds The Lightship Initiative, an all-paid, holistic custom 360 academic scholarship program in India designed to help high-potential children...


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